- Register your domain
Your domain name should reflect your products or services so that your customers can easily find your business through a search engine. Your customers may also expect your domain name to be similar to your business name.
- Find a web hosting company
You will need to find a web hosting company to get your domain name on the internet. Most of the major internet service providers offer web hosting services. They can also provide you with multiple email addresses. Monthly fees for web hosting vary depending on how large your website is and how many visits you get.
- Prepare your content
Think about what you want your customers to be able to do via your website. This will help you work out what sections or pages you want to include. Consider what information or transactions your customers will want and make sure the site is structured to make it easy for them to find and do the things they need. A website that is well designed and easy for customers to use will help your business stand out. Having relevant and appropriate content and images will help customers understand your products and services and will make them feel comfortable with buying from your business.
- Build your website
You can build your own website or have a professional web developer build it for you. Websites need to be kept up to date, so make sure you plan for ongoing maintenance.
Having someone else build a website for you is a good idea if you’re new to online business. A professional web developer can build your site quickly and provide guidance on successful web design. Hiring a professional can be particularly useful if you are looking at having an online shop or offering other services through your website.
You will need to design your website so it can be easily used on smartphones and other mobile devices. Optimizing your website for mobile use means that the growing number of people using phones and tablets to access the internet can use your site while they are out and about.
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